Increased revenue is always going to be a key objective of your social and marketing programs. This book helps you identify the right numbers to track and measure as you work toward obtaining new customers.
Real return on investment from online activities is possible using the right methods to determine success. From justifying budgets to selecting the right consultants, this guide will help you define a solid digital plan.
Content and email marketing takes planning, time, resources, patience and measuring the success of your initiatives. In this book you'll learn about how to select the channels for your programs that will yield the greatest return.
While growing your audience is not the first priority, of course more reach for your promotional efforts is an objective. Our case studies from pros like Calvin Klein & Heineken will inspire you and give you some new ideas!
Gain a competitive advantage by observing competitors and their audiences online, plus glean new insights from monitoring methods using your own set of tracking tools that we will help you define. This is a necessary component.
After you read this guide, you’ll see customer service online in a brand new way. Providing service in public can create a direct path to increased revenue... but so many companies don’t get this. We’ll explain how to do it right.
Featuring case studies full of great ideas from programs at...
As a digital manager we know you are often out of the office or not at your desk. The ebook version makes a handy reference when all you want with you is a phone or tablet.
This isn’t a coffee table book. This is a rough and tumble everyday notebook that you can scribble or doodle ideas in, underline points, and dog-ear pages to save your place. And if you spill a little coffee on it, oh well... that’s the #dpmlife!