The Ultimate Field Guide to Digital Program Management

The Ultimate Field Guide to Digital Program Management

For every long journey you need a good
map. And every roadmap needs milestones.

Twists, turns, and random side-trips come
with the territory. New social & digital program
managers, your ultimate field guide is here.

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Learn how to manage all these areas

to make your digital programs part of the company culture
Customer Acquisition

Increased revenue is always going to be a key objective of your social and marketing programs. This book helps you identify the right numbers to track and measure as you work toward obtaining new customers.

Digital ROI

Real return on investment from online activities is possible using the right methods to determine success. From justifying budgets to selecting the right consultants, this guide will help you define a solid digital plan.

Content Marketing

Content and email marketing takes planning, time, resources, patience and measuring the success of your initiatives. In this book you'll learn about how to select the channels for your programs that will yield the greatest return.

Audience Acquisition

While growing your audience is not the first priority, of course more reach for your promotional efforts is an objective. Our case studies from pros like Calvin Klein & Heineken will inspire you and give you some new ideas!

Listening & Monitoring

Gain a competitive advantage by observing competitors and their audiences online, plus glean new insights from monitoring methods using your own set of tracking tools that we will help you define. This is a necessary component.

Customer Service

After you read this guide, you’ll see customer service online in a brand new way. Providing service in public can create a direct path to increased revenue... but so many companies don’t get this. We’ll explain how to do it right.

Featuring case studies full of great ideas from programs at...

Keep your guide handy on the go.

As a digital manager we know you are often out of the office or not at your desk. The ebook version makes a handy reference when all you want with you is a phone or tablet.


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Buy the paperback.
Scribble freely.

This isn’t a coffee table book. This is a rough and tumble everyday notebook that you can scribble or doodle ideas in, underline points, and dog-ear pages to save your place. And if you spill a little coffee on it, oh well... that’s the #dpmlife!


Learn more about the Paperback

ARMED WITH THE ULTIMATE FIELD GUIDE TO
DIGITAL PROGRAM MANAGEMENT
YOU'LL LEARN HOW TO...

  • Attract new customers
  • Overcome objections
  • Eliminate obstacles
  • Report your results
  • Justify your budget
  • Research competitors
  • Choose effective channels
  •  
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  • Respond to prospects
  • Take care of customers
  • Measure Cost Per Lead
  • Assess Cost to Acquire
  • Develop brand advocates
  • Build your reputation
  • Handle negative reviews
  •  
BUY THE BOOK $16.95

Daniel Newman

Daniel Newman is the Co-CEO of V3B, a leading B2B Digital Marketing Agency, CEO of Broadsuite Media Group and a three-time Amazon Best Selling Author. A leading speaker on Technology, Marketing and Social Business, Daniel is a frequent contributor to Forbes, Entrepreneur and The Huffington Post. Daniel is passionate about digital transformation, his family and soccer, but not necessarily in that order.

Olivier Blanchard

Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, author of two best-selling books, and an acclaimed keynote speaker. Working in a range of B2B, B2C and B2G industries with companies like Microsoft, IBM, Adobe, General Mills and others, he develops digital strategies, deploys social business capabilities, and aligns corporate programs to business goals and objectives. Olivier is an accomplished photographer, cyclist and triathlete.